Sample report
Sample report: what you see every month.
Spend, quote requests, booked installs and cost per booked install, split by PPF, ceramic coating and tint. Your team marks what each inquiry became; we connect it to the ad that produced it.
Start by email. No meeting required.
Illustrative example
Everything on this page is made-up sample data for a shop selling PPF, ceramic coating and tint, in month 2 of the pilot. It is not a client result and not a forecast.
Decisions for next month
- Move $150 from tint to full-front PPF. Tint is booked three weeks out.
- Add 23 negatives, incl. “ceramic coating spray” and “ppf roll”.
- Test a “from $” price line on the full-front ad.
Needs your team
- 5 quote requests aren’t marked yet. Showing as unknown.
- 2 missed calls on Saturday. Callback within the hour?
- Confirm the full-body quote sent on the 14th.
By service line
Every line earns its own budget.
PPF, ceramic and tint have different tickets, so they get different targets. A $500 cost per booked PPF install can be great while a $500 tint job would be a loss.
| Service line | Ad spend | Quote requests | Quotes sent | Booked installs | Completed | Unknown | Cost per booked | Booked revenue |
|---|---|---|---|---|---|---|---|---|
| PPF | $2,000 | 24 | 15 | 4 | 3 | 2 | $500 | $10,400 |
| Ceramic coating | $1,000 | 18 | 11 | 4 | 4 | 1 | $250 | $6,400 |
| Window tint | $600 | 26 | 17 | 9 | 9 | 2 | $67 | $3,780 |
| Total | $3,600 | 68 | 43 | 17 | 16 | 5 | $212 | $20,580 |
What we read from this
PPF books fewer jobs but carries the biggest tickets. Tint is cheap to book and fills the calendar. Ceramic sits in between. With booked revenue of $20,580 on $5,100 of ad spend and management, and an example gross margin of 50%, the month returns about 2.0× on gross profit.
What we don’t claim
Five inquiries haven’t been marked yet, so they show as unknown, not lost and not won. Two PPF quotes may still close next month. The report keeps those gaps visible instead of guessing.
Week by week
Weekly numbers, monthly decisions.
You get a short update every week and a full review each month. Weekly numbers are noisy, so budget moves happen monthly unless something breaks.
| Week | Ad spend | Quote requests | Booked installs | Cost per booked |
|---|---|---|---|---|
| Week 1 | $850 | 15 | 3 | $283 |
| Week 2 | $900 | 17 | 4 | $225 |
| Week 3 | $920 | 18 | 5 | $184 |
| Week 4 | $930 | 18 | 5 | $186 |
Search terms
What we cut this month, and why.
Every report lists the searches we excluded, so you can see where the budget would have gone. A term that sells for your shop, like tint removal or residential film, is never excluded without asking.
| Search term | Action | Match | Why |
|---|---|---|---|
| diy ppf kit | Excluded | Phrase | DIY buyer. Will never book an install. |
| ceramic coating spray walmart | Excluded | Phrase | Shopping for a retail spray bottle. |
| xpel film roll for sale | Excluded | Phrase | Buying material, not labor. |
| ppf installer jobs | Excluded | Phrase | Job seeker. |
| how to apply ceramic coating | Excluded | Phrase | How-to research for a home project. |
| window tint for house | Excluded | Phrase | Residential film. Different service. |
| full front ppf near me | Kept | Exact | Ready to book, local, knows the package. |
| xpel installer [city] | Kept | Phrase | Looking for a certified installer. |
| ceramic coating for new car cost | Kept | Phrase | Price research with a car to protect. |
| ceramic window tint near me | Kept | Exact | Local tint buyer, premium film. |
Definitions
Agree the words before launch.
Your team marks each inquiry in a shared sheet or a CRM export. Five columns are enough: date, source, service, outcome and job value.
| Label | Meaning |
|---|---|
| Qualified inquiry | A real person in your area asking about a service you sell, by call, form or text. Spam, vendors, job seekers and duplicates don’t count. |
| Quote sent | Your team gave a price for a defined job. |
| Booked install | The job is on the calendar, usually with a deposit. |
| Completed | The job is done and invoiced. |
| Lost | The customer said no or went elsewhere. |
| Unknown | Not marked yet. It stays visible as a gap, never counted as a sale. |
Your numbers
What would it take to cover the budget?
Use gross profit per job, not the invoice total. The calculator shows leads, sold jobs, cost per sold job and break-even jobs for PPF, ceramic or tint, using your ticket and close rate.
Open the budget calculatorFree teardown
Want this report for your shop?
Start with a free teardown. Within 1 business day you’ll get a written review with annotated screenshots and three ranked fixes.
- 1How your shop shows up for searches like “ppf near me”, “ceramic coating [your city]” and “window tint near me”
- 2What your ads are buying, if you run any: search terms, wasted spend, tracking gaps
- 3Where your quote form loses people on a phone
- 4Three fixes, ranked by impact. Plus an honest answer on whether the pilot fits your shop
Start by email. No meeting required.
Request your free teardown
Takes about a minute. Four fields.