Guides & tools
Guides and tools for PPF, ceramic and tint shop owners
Practical, sourced and written for owners who want to understand their advertising, whether they run it themselves or hire someone.
Guides
Read these before you spend.
Google Ads for PPF shops: the complete 2026 guide
Account structure, keywords by intent, 40+ negative keywords, match types, location, ad copy, landing pages, call tracking and measuring sold jobs.
Read the guideHow much to spend on Google Ads for PPF and ceramic coating
Published CPC and cost-per-lead estimates, job values, and a step-by-step way to set and split a budget.
Read the budget guideChoosing a PPF marketing agency
Red flags, the questions to ask, and how to compare proposals line by line.
Read the checklistTools
Use your own numbers.
PPF ad budget calculator
Leads, sold jobs, cost per sold job, break-even jobs and return on gross profit. PPF, ceramic and tint presets.
Open the calculatorSample report
An illustrative monthly report: spend to booked installs, by service line.
See the sampleNegative keyword list (CSV)
300+ negative keywords for PPF, ceramic and tint, each with a match type and a reason.
Get the CSVSee what your Google presence looks like to a buyer.
Send your website. Within 1 business day you get a written teardown with annotated screenshots and three fixes, ranked. Free, and no call needed.