Pricing
Simple pricing. Your ad spend stays in your account.
The Founding Shop Pilot for the first three US shops, then a flat monthly fee. Ad spend is paid directly to Google, never through us.
Start by email. No meeting required.
Plans
Founding Shop Pilot
$1,500 / month for 90 days
Google Search for PPF, ceramic coating and tint.
- Written inquiry target. Miss it by day 60 and month 3 management is free
- One shop per metro area while we work together
- Ad spend from $3,000/month, paid directly to Google
- Month to month after 90 days, at the standard rate
- In return, if you agree: a case study and a short review
After the pilot
Google Search
$2,000–2,500 / month
Fee set by the number of service lines, locations and landing pages.
- Everything listed under “What’s included”
- Ad spend from $3,000/month, paid directly to Google
- Fee confirmed in writing before month 4
- Month to month
When Search is working
Google + Meta
$3,000–4,000 / month
For shops whose Search results and calendar support more demand.
- Google Search plus Facebook and Instagram campaigns
- Ads built from your own photos and install videos
- Separate reporting per channel, down to booked jobs
- Ad spend on both platforms paid directly by you
What a month costs
Know the full monthly commitment.
Management and ad spend are billed separately. Ad spend goes straight from your card to Google, in your own account.
We report the exact amount Google charged, separate from our fee, and give you your Google Ads customer ID whenever you ask. Google requires both of third-party partners (Google Ads transparency requirements).
| Period | Management | Ad spend, minimum | Total at minimum |
|---|---|---|---|
| Pilot, months 1–3 | $1,500 | $3,000 | $4,500 |
| Google Search, month 4+ | $2,000–2,500 | $3,000 | $5,000–5,500 |
| Google + Meta | $3,000–4,000 | Set per channel | Quoted in writing |
Scope
What’s included, and what isn’t.
Included in management
- Audit of your existing account, or a new account set up in your name
- Campaign structure by service line and package
- Keyword research and a 300+ keyword negative list, maintained every week
- Ad copy and assets: sitelinks, callouts, call and location assets
- Call and form conversion tracking in Google Ads, GA4 and Tag Manager
- Click ID capture and offline conversion import (or enhanced conversions for leads) where your setup allows
- Landing page review with specific fixes
- Weekly report: spend, quote requests, booked installs and cost per booked install, by service line
- Monthly review by email or call, with next month’s decisions
- Email replies within 1 business day, calls 9am to 5pm ET
Billed separately or not included
- Ad spend, paid directly to Google (and Meta, if used)
- Call tracking software such as CallRail, billed by the provider
- Website builds and page rebuilds, scoped separately if you need them
- SEO, Google Business Profile management and review generation
- Social media posting, photo and video production
- Answering calls and quote requests. Your team runs sales and bookings
Terms in plain English
The fine print, without the fine print.
- 90-day pilot at $1,500/month for the first three US shops. Then month to month.
- You own everything: the Google Ads account, billing, website, tracking and data. Our access is manager access you can remove at any time.
- One shop per metro while we work together. We define the area with you in writing, based on where your customers come from.
- Written inquiry target before launch. Missed by day 60 means month 3 management is free.
- Case study and review only with your approval. Named or anonymized, and you see the text before it goes live.
- No revenue guarantees. Anyone who promises your revenue from ads is guessing.
How the guarantee works
We put our fee on the line. Not your revenue.
- 0Before launchWe agree in writing on a target number of qualified inquiries: real people in your service area asking about a service you sell.
- 60Day 60We count qualified inquiries from calls and forms, with you, against that target.
- 90Month 3Target missed? Month 3 management is free. Ad spend still goes to Google as usual.
We don’t guarantee revenue or bookings. Those depend on your prices, your follow-up and your calendar. The guarantee assumes the agreed ad budget runs without pauses and the tracking we set up stays in place.
FAQ
Pricing questions
Why is the pilot cheaper than the standard rate?
Two reasons. We ask for something in return: permission to publish a case study (named or anonymized, your choice) and a short review, if you’re happy with the work. And the first three shops are taking a chance on a US practice that launched in 2026 and has no US case studies yet. A lower fee and a written guarantee make that a fair trade.
What counts as a qualified inquiry?
A call, form or text from a real person in your service area asking about a service you sell. Calls must pass a minimum length. Spam, vendors, job seekers, wrong numbers and duplicates don’t count. We write the definition and the target down together before launch, and count against it with you at day 60.
Another shop in my metro is already in the pilot. Can I join?
Not while that engagement runs. One shop per metro is part of the deal for every client. We’ll tell you straight away if your area is taken, and you still keep your teardown.
Do you charge a percentage of ad spend?
No. The management fee is flat. A percentage-of-spend fee rewards an agency for spending more of your money, which is the wrong incentive.
Can we pause or stop?
The pilot runs 90 days, then it’s month to month. If you need to pause ads during the pilot, for example because the calendar is full, we agree in writing how that affects the inquiry target.
What happens after 90 days?
You move to the standard Google Search rate, confirmed in writing within the $2,000 to $2,500 range, month to month. Or you stop, and keep everything we built in your account: campaigns, negative lists, conversion tracking and history.
Start here
Start with a free teardown, not a sales call.
Send your website. Within 1 business day you’ll get a personal, written teardown with annotated screenshots, in your inbox.
- 1How your shop shows up for searches like “ppf near me”, “ceramic coating [your city]” and “window tint near me”
- 2What your ads are buying, if you run any: search terms, wasted spend, tracking gaps
- 3Where your quote form loses people on a phone
- 4Three fixes, ranked by impact. Plus an honest answer on whether the pilot fits your shop
Start by email. No meeting required.
Request your free teardown
Takes about a minute. Four fields.